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Dressing is The Ultimate Form of Self Expression


(Bec from @ilovethatskirt)


It is a crucial aspect of non-verbal communication which has social significance for the audience. Dressing includes such things as jewellery, handbags, hats and glasses and conveys clues about our personality. 

There are some women who instinctively understand what suits their body shape, colouring and the message they want to project through their outfit, while others struggle daily with their wardrobe choices and can be unsure as to how to “put things together” to create a look which they feel truly comfortable with.

(Hayley Little from @mumlittleloves)


A fairly recent phenomenon in the world of fashion is the role “influencers” can play in helping women to style their look confidently. The beautiful thing is that there is now a huge online community of women empowering each other to try new looks.

Far from being untouchable celebrities, these women are the real deal. They often speak to us from their own homes and give us the tools to unlock our personal style and head out the door feeling great. Best of all many of these influencers inspire body confidence in women no matter what their size. In a world where fashion models are often 6 feet tall and a size 6, seeing fashion worn with confidence by real women aged in their 30s, 40s, 50s and beyond can be so inspiring to so many of us.

(Nikki Parkinson from @stylingyou)


See here some of our favourite influencers wearing ZJOOSH and follow them for style inspiration. You can also follow the #everydaystyle hashtag which will connect you with other fabulous women who promote confidence in fashion women of all shapes, ages and ethnic backgrounds. X Kell

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  • Rebecca Taylor