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Face Masks - Pretty safety, it's a thing!


Who knew that a face mask would be an item we would automatically grab before leaving the house, along with our phone, wallet and keys? No longer widely perceived as a sign of paranoia, face masks are now rather a sign of community compassion and a willingness to work together.

It’s been so interesting as a retailer to observe this shift in public mindset, and we’ve been overwhelmed with requests for “pretty face masks”. 🌸🌼🌸

We’ve sold hundreds of gorgeous Liberty Tana Lawn face masks and there is a steady stream of many more on their way. You will not believe the amazing prints amongst them.

It’s amazing how the friendly, familiar Liberty prints (designed to lift the mood) have somehow served as encouragement to embrace a safety precaution once the sole preserve of hospitals. Safety, like kindness is fashionable!

It was initially difficult to know just how many face masks to order, but thinking about it I suspect this newfound willingness to wear a mask will extend well beyond the Covid 19 pandemic and forever be a sign of courtesy to others - “I’m feeling a little unwell today, so I will wear a mask out of respect for those around me.”

The appreciation for the striking, vibrant multitude of Liberty patterns is also certain to endure, and the softness of the Tana Lawn cotton supersedes many silk weaves. It is also durable and machine washable, which means you can enjoy your favourite Liberty mask on a daily basis.

If your local Zjoosh store is running low, place pre-orders with our team and they will phone you as soon as the next batch arrive. You are also welcome to order at Zjoosh online. Prints are assorted and it is pot luck online, but they are all absolutely gorgeous. “Pretty Safety”- It’s a thing! X Kell

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  • Rebecca Taylor