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Ruby’s Back! - Our Most Popular Bag Ever!

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Not so long ago we launched a bag at Zjoosh called the Ruby Cross Body Bag. Little did we know that it would become our most popular bag ever! Right up there in popularity with our perennial best seller, the Mama Mia Purse! We all thought it was pretty jolly cute and to our delight a lot of other people did too! The Rubys sold out in under 3 weeks, but the good news is they are back in stock, and in some gorgeous new colours to boot!

So what’s all the fuss about? To begin with the Ruby is just about the most practical bag you will ever own. The size is absolutely perfect for stowing all your daily essentials including your sunglasses, wallet, keys, cosmetics, phone, diary and dog treats!. You name it and I will bet it will fit.  I have carried a Ruby Cross Body every day for over a year now and I have never wanted for more room.

 

Like her namesake (my eldest daughter) the Ruby is versatile. Super fun, but capable of getting down to business when required. The Ruby has a more playful comfy webbing strap for when you are feeling a bit sporty, and a classic PU strap for when you need a more pared down look.  Two bags in one really. The Gemini of bags with 2 sides to its personality.

  

These bags come in a range of colours to suit your style. From Subtle greys and beiges when it’s a low key tonal effect you are looking for, and a super vibrant red,  fuscia and cobalt for when you want your outfit to really speak up! Blue Jeans and a classic white shirt are the perfect foil for these personality packed accessories!

No matter which colour you choose, chances are you’ll be back for another. My daughters and I have a communal bag cupboard downstairs and it is delicious a smorgasbord or Rubys which continues to grow. Shop all stores and online 24/7 for the perfect fit for you.

By Kellie Rigney - Founder & Creative Director of ZJOOSH

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  • Rebecca Taylor