While Retail Slept
While the bricks and mortar retail world has been sound asleep during lockdown, we’ve been far from idle. The last lockdown taught us that there was no use in falling apart. From the first announcement of the second lockdown, we resolved to get moving full steam ahead on some really important brand initiatives which may have been more challenging during “usual times”.
We had recently taken in a much larger warehouse space, so we set about conducting a major rationalisation of our online business procedures. We knew we had to ensure that our pick, pack and dispatch was super efficient in a world where browsing stores was not possible. Our customers were locked down and isolated and more than ever they were craving beautiful things for their homes to lift their spirits as well as wanting to send gifts to those they were unable to see.
While our online business has undoubtedly grown during Covid, the essence of our brand lies in the sensual experience of being inside a physical store. We knew lockdown couldn’t last for ever, so we have been busy working with talented architect Andrew Waller to create our largest and most luxurious space yet in Westfield Bondi Junction with soaring ceilings, a large scale chandelier and enormous windows.
We have also been busy preparing our new Westfield Eastgardens store opposite Woolworths as well as our new Mona Vale store on Bungan Street. When restrictions are lifted we believe that people will crave human interaction more than ever. We’ve really missed serving our customers face to face. We love assisting customers in person, helping them to style their homes or select a fragrance or an outfit. It’s a touchy feely brand and our team of warm and energetic Zjoosh women are central to that.
With Monday 11th being the big day, our teams have already been in stores preparing for their doors to open. There is so much newness to show you. We are polished, styled and ready to serve you. Come say hi! X Kell
- Rebecca Taylor