I recently took my pajamas on a work trip filled with very long, full days. Without fail, the absolute highlight of my day became my 7:30pm ritual: an everything shower, slipping into my Insignia pyjamas, climbing into bed with my Kindle and a few sprays of the new iKou Sleepyhead Magnesium Spray. Pure bliss. These pyjamas are genuinely spa-quality. Made from the softest, lightest, breathable cheesecloth, they are so beautifully soft against the skin.

When I arrived home on Sunday, the first thing I did was wash them and hang them out in the sunshine.  I swear they come back even more beautiful every single time. That’s the magic of this fabric.

Back to work yesterday, and last night I found myself right back in that same ritual -shower, pyjamas, and in bed with a book. I never thought I’d say this, but being this quiet, this still, this “boring”… feels so like the most sincere form of luxury.

Creating little everyday luxuries that turn simple moments into something special is so satisfying and for me it makes gift giving so easy. If I love them this much, it is highly likely that the people I give them towill love them also.