How to Care — Denim
Denim is built to last. Wash infrequently, always cold, and inside out to preserve the colour and structure. The less you wash it, the better it gets. Ensure you wash it alone for the first few cycles and always keep darks, whites, and colors separate to maintain the integrity of the fabric.
Step by Step
Denim doesn't need frequent washing. Spot clean where possible and air your jeans between wears to freshen them up naturally.
Always turn denim inside out before washing. This protects the outer surface and significantly slows colour fading.
Use a cold, gentle cycle (30°C or below). Hot water causes denim to shrink and fade rapidly — cold water preserves both fit and colour.
Always wash darks, whites, and colors separately. Washing denim alone for the first few cycles prevents dye transfer.
Skip the dryer entirely. Hang or lay flat to dry in a shaded spot. Heat is denim's biggest enemy — it causes irreversible shrinkage.
Quick Guide
Label Guide
A Note on Longevity
Great denim tells a story. The fades, the wear patterns, the softening over time — these are earned. Wash it less, air it more, and your denim will only get better with every wear.
